What Is SWC?
The Spirit West Coast festivals are the two largest and only multiple-day Christian music festivals in the southwestern United States. The festivals rank as two of the premier Christian music festivals in the country, drawing fans from many states, especially from the Western region including California, Arizona, and Nevada. The event's combined "unique visitor" attendance is typically about 20,000 and the combined 6-day cumulative attendances are 40,000.
Spirit West Coast – Monterey debuted in 1997 at the Laguna Seca Recreation Area, located in the Central Coast region of California. 2012 will mark year number sixteen in Monterey, and many Christian music insiders claim the Monterey festival is the absolute highest-quality Christian festival in the country. The annual Southern California festival at the Del Mar Fairgrounds in San Diego County on Memorial Day weekend provides Christian music fans and event goers from Southern California and the Southwest (Arizona, Nevada) a closer opportunity to experience the same dynamic combination of music and ministry that is enjoyed by thousands in Monterey. Each festival has its own nuance and character, so it's not surprising that many people attend both events.
Spirit West Coast features concerts by many of the top artists in the encouraging genre of Christian music. Beyond the music, the events feature contemporary Bible and life application teaching by well-known and gifted speakers, action activities for all ages, camping, action sports and games, shopping and various activities, all in a county fair atmosphere. Well over 50 artists appear at each festival, presenting a wide variety of music styles on anywhere from 6-8 performance stages. The speakers and teachers provide ministry for all ages. While each event shares many common aspects, including world-class popular resort coastal locations, each event has unique distinctions.